Headline:
🖼️ “When a Gallery Becomes a Growth Client”
Overview:
The NYUAD Art Gallery needed more than foot traffic — it needed systems. My role was to design and run the digital infrastructure that would make exhibitions discoverable, trackable, and ultimately, unmissable.
What I Did:
- ⚙️ Implemented Google Tag Manager + Google Analytics for proper event and conversion tracking
- 🔍 Ran SEO campaigns — keyword research, on-page fixes, rank tracking
- 🎯 Designed and executed Meta + Google campaigns with creative testing and KPI tracking
- 📅 Built content calendars and social workflows to tie campaigns directly to exhibitions
Results:
- Visitor attendance up 193%
- Cost per acquisition down 85%
- Instagram followers up 5%
- Clear reporting across SEO, ads, and social — for the first time, performance was visible and measurable
Encore:
Turns out, marketing art is its own art form. By setting up the right systems, I turned the NYUAD Art Gallery into a cultural growth engine.