Project Abroad is a culturally conscious storytelling platform exploring modern expat life and identity in the UAE. Founded by a former growth marketer and lifelong traveler, it was born from a simple belief: real stories told across class, culture, and community connect deeper than polished ads.
Vision: To build a storytelling network powered by first-person perspectives and short-form video, blending cultural credibility with commercial impact. We capture the prestige, practicality, and perspective of locals, workers, dreamers, and wanderers, turning authentic moments into stories that connect culture, community, and commerce.
At its core, Project Abroad bridges cultures and expands empathy. In practice, it produces short-form video for Instagram Reels, TikTok, and YouTube Shorts with a long-term strategy that includes partnerships, real-world activations. The result is emotional connection, cultural fluency, and reach that traditional marketing cannot buy.