Headline:
💸 “Scaling Halal Fintech Without Blowing the Budget”
Overview:
Wahed Invest, a Shariah-compliant fintech, was looking to expand across the US, UK, and MENA region. The challenge: build trust, drive signups, and keep acquisition costs lean in competitive markets.
What I Did:
- đź› Growth Strategy: Designed and executed acquisition systems across paid search and paid social.
- 🎯 Account Restructuring: Rebuilt campaigns for efficiency, cutting wasted spend and boosting conversion.
- đź“Š Analytics & Reporting: Built KPI dashboards and presented insights to senior execs for decision-making.
- 🌍 Market Expansion: Supported launches across the US, UK, and MENA region, tailoring value props to local audiences.
Results:
- Reduced CPA by 73%
- Increased signups by 45%
- Expanded reach across multiple international markets
- Established repeatable growth playbooks for future launches
Encore:
This wasn’t just about driving installs — it was about building a fintech growth engine that proved halal investing could scale globally.