Headline:
📲 “Scaling Installs Without Breaking the Bank”
Overview:
Signeasy, a leading eSignature app, needed to grow installs on a tight target CPA. My job? Build the acquisition playbook across Apple Search Ads and App Store Optimization (ASO) — and keep installs climbing while costs stayed flat.
What I Did:
- đź’¸ Managed $15,000+ monthly Apple Search Ads budget, optimizing bids to hold a steady $1.60 tCPA
- 🔍 Ran ASO campaigns — keyword research, creative tests, and metadata improvements
- đź“Š Monitored performance weekly across installs, views, and costs
- 🧪 Iterated constantly — from keyword expansion to ad copy tests — to squeeze more installs from every dollar
Results:
- Maintained a steady $1.60 CPA
- Delivered 13,500+ installs per week and 20,000+ App Store views per week
- Increased weekly app installs by 40%
- Boosted app store views by 12% WoW
- Lifted installs by 14% WoW through ASO changes
Encore:
With the right mix of Apple Search Ads and ASO, SignEasy didn’t just grow — it built a predictable install engine that kept feeding the funnel.