Digital Marketing Consultant with 10+ years of expertise
Questionable Single Digit handicap
Caddied official DP World Tour Event
I'm JR Batas, a digital marketing strategist who believes that growth isn't just about numbers — it's about narratives. With over a decade of experience turning clicks into conversions, I help brands tell their story in a way that resonates and gets results.
Bachelors Business Administration - Entrepreneurship
Fullerton, CA
SEM/Paid Social/Social
• Spearheaded SEM and Paid Social strategies
• Achieved a 75% surge in clicks and conversions
• Reduced CPA by 12% and CPC by 7%
SEM/Paid Social/Social
• Strategically developed and executed content calendar
• Boosted visitor count by 193%
• Reduced CPA by 85%
• Increased Instagram followers by 5%
ASO
• Managed $15,000+ Budget for Apple SearchAds
• Achieved a steady tCPA of $1.60 WoW
• Maintained a weekly app store installs and views of 13,500+ and 20,000+, respectively
• Increased weekly app installs by 40% WoW
Growth Manager
Early Stage Startup Growth, Business Development/Product Launch, Paid Search/Paid Social
• Steered growth strategies in a dynamic startup, driving expansion across multiple regions
• Facilitated swift product launches through effective cross-team collaboration
• Achieved 73% reduction in CPA and 45% increase in signups through strategic account restructuring
• Influenced data-driven decision making by presenting detailed KPI reports to senior executives
Marketing Specialist – SEM & Mobile
• Oversaw all aspects of PPC campaigns for MyFax, eFax Mobile App, MyFax Mobile App, jBlast.
• Implemented $300k+ monthly budget utilizing Kenshoo agile marketing technology to stay well within tCPA.
• Managed brands across the following channels: Google, Apple SearchAds, Bing, and Yahoo.
